LocalBusiness Schema Generator & Validator
Generate valid JSON-LD structured data for Google Maps & Local Pack, or validate and debug your existing schema markup.
Building Valid LocalBusiness JSON-LD
LocalBusiness schema is easy to write and easy to get subtly wrong — an opening-hours format Google will not parse, a geo block with the coordinates swapped, a business type that does not exist on Schema.org. This generator builds the markup and checks it against the specification as you go.
Fill in your business details above and the JSON-LD is assembled underneath, ready to paste into your page head. You can also drop in existing markup to have it checked rather than rebuilt from scratch.
🛠️ Practitioner Pro Tip: Preventing the Self-Serving Review Penalty
Google explicitly penalizes LocalBusiness and Organization entities that mark up aggregateRating on their own websites. If you inject 5-star review schema for your own business on your homepage, Google will silently ignore the rich snippet and may issue an algorithmic penalty. Review stars are only valid for third-party products, services, or books.
What Google Reads From LocalBusiness Markup
Google uses LocalBusiness markup to corroborate what it already knows about your business from your Google Business Profile and from citations elsewhere. Name, address and phone should match those sources exactly — a mismatch weakens the signal rather than adding to it.
The generator uses the correct Schema.org subtype where one applies, formats openingHoursSpecification the way Google expects, validates geo coordinates and URL fields, and flags properties that are required for the type you selected.
LocalBusiness Property Reference
For more detailed technical walkthroughs, explore our in-depth article on Google Self-Serving Review Schema Guidelines. You can also browse our full directory of 18+ free web utilities on the SBS ToolBench homepage.
LocalBusiness Schema Questions
Where should the LocalBusiness JSON-LD script be placed?
Google recommends placing JSON-LD scripts inside the
tag of your homepage or contact page, though placing it right before is equally valid.Should multi-location businesses use one schema block?
No. Each physical storefront must have its own distinct LocalBusiness schema declaration with a unique telephone number, postal address, and geo coordinates.
How do I test my generated schema?
Copy the generated JSON-LD script and validate it in Google's Rich Results Test and the Schema.org Validator.
📚 Official Companion Guides & Industry Blueprints
Deepen your technical knowledge with step-by-step documentation designed to accompany this utility.