● Paid Search & PPC Utility

Google Ads RSA & Sitelink Counter

Verify strict 30-character headline and 90-character description limits with an interactive live Google Search visualizer.

Estimated Ad Strength

Good

Headlines: 5/15 | Descriptions: 3/4

Headlines (Max 30 Chars Each, Min 3 Required): 5 Active

Descriptions (Max 90 Chars Each, Min 2 Required): 3 Active

PPC Methodology & Google Ads Quality Score Dynamics

Strict Character Limits: Google Ads allows a strict ceiling of 30 characters per Headline and 90 characters per Description. Exceeding even a single character causes the ad asset to be rejected during the automated Google Ads policy review. This tool implements zero-tolerance byte checking to prevent campaign disruption.

Ad Strength & Variation Volume: Google’s machine learning engine generates thousands of permutations in real-time. To achieve an “Excellent” Ad Strength rating, advertisers should provide at least 10–12 unique headlines without keyword stuffing and pin headlines selectively. Over-pinning (e.g. locking all 3 positions) restricts auction liquidity and frequently dampens ad impressions.

Sitelink Extension Formatting: Sitelink link text has a strict 25-character limit, while description lines 1 & 2 have a 35-character limit. Adding at least 4 active sitelinks typically raises expected CTR (Click-Through Rate) by 15–20%, directly improving your overall Google Ads Quality Score and reducing Cost-Per-Click (CPC).

SAS

Calculated & Verified by Syed Abdullah Shah (SBS Digitals)

Syed Abdullah Shah is Head of Technical SEO and Paid Search Architecture at SBS Digitals. He has managed six-figure monthly Google Ads budgets across North America, the UK, and Australia, optimizing conversion paths and Ad Quality Scores.