LocalBusiness Schema Generator & Validator
Generate rich JSON-LD markup for Google Local Pack rankings, or validate existing schema code against Google Search Central guidelines.
Local SEO Methodology & Google Search Central Schema Standards
The Entity Knowledge Graph: LocalBusiness structured data anchors your organization inside Googleβs Knowledge Graph. When Google verifies that your website’s schema markup matches your Google Business Profile, local directories (Yelp, YellowPages), and official corporate registry, it establishes algorithmic trust, unlocking inclusion in the coveted Google 3-Pack (Map Pack).
Required vs. Recommended Attributes: Per Google’s official documentation, an entity cannot qualify as a LocalBusiness without @context, @type, name, and a valid nested PostalAddress. While properties like image, telephone, priceRange, and geo are technically labeled “recommended”, Google’s local ranking algorithms treat their absence as incomplete entity profiles, dampening local visibility.
NAP Consistency (Name, Address, Phone): The exact string values in streetAddress, telephone, and name must match your offline physical signage and GBP citation record letter-for-letter to eliminate conflicting geo-signals.